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Post by kelk on Sept 26, 2024 14:43:29 GMT -6
Agree 100%. Just release it when it's ready. Not everything needs a bunch of online speculation.
It's better than the release strategy of that one bizarre plug-in over on the purple site, that I'm too lazy to go look the name up of, which was only sold for the period *before* it was announced what it even did in terms of functionality. People were asked to purchase it without even knowing whether it was a compressor or a reverb lol. And, people did.
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Burl Black
Sept 26, 2024 16:20:08 GMT -6
via mobile
Post by mythundreamt on Sept 26, 2024 16:20:08 GMT -6
It's better than the release strategy of that one bizarre plug-in over on the purple site, that I'm too lazy to go look the name up of, which was only sold for the period *before* it was announced what it even did in terms of functionality. People were asked to purchase it without even knowing whether it was a compressor or a reverb lol. And, people did.
So they did the right thing then? I mean.. A boat is of absolutely no use in audio. |
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ericn
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Post by ericn on Sept 26, 2024 21:43:53 GMT -6
So they did the right thing then? I mean.. A boat is of absolutely no use in audio. Well there was Paul Allen’s Yacht with an SSL, plus in the 90’s there was a pretty intense annual sailboat race between British audio manufacturers. |
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Post by drumsound on Sept 26, 2024 22:12:11 GMT -6
I gotta say - I really dislike this marketing strategy. It’s like they are trying to build excitement but it does the opposite for me. Just drop the product you’ll get more interest that way. IMO I gotta say - I really dislike this marketing strategy. It’s like they are trying to build excitement but it does the opposite for me. Just drop the product you’ll get more interest that way. IMO
Agree 100%. Just release it when it's ready. Not everything needs a bunch of online speculation.
Count me in on that opinion. |
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Post by thehightenor on Sept 27, 2024 1:42:00 GMT -6
+1
I greatly dislike being treated like a child .... "if you're good we'll tell you what your surprise is little Tenor!"
F*ck that.
This is going to be a seriously expenive tool for professionals - when it's ready to sell - sell it.
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Post by andersmv on Sept 27, 2024 8:20:36 GMT -6
Sam with everything at NAMM as far as availability and price questions. "Not Available Maybe May?"
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Post by doubledog on Sept 27, 2024 8:30:56 GMT -6
I'm not even a sales guy and 'm pretty sure it's not the best idea to pre-announce so early (besides being incredibly annoying to everyone else). Anyone that might have been on the fence about buying some Burl gear is now going to wait until this new thing comes out (if/when it does) so they'll be holding onto that money until it does (vs buying now). Or worse case, they see something else in the meantime, change their mind, and then never purchase the Burl gear at all. It ain't rocket surgery. But I've never been in sales/marketing so what do I know?
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Post by andersmv on Sept 29, 2024 9:13:42 GMT -6
Was kind of expecting something yesterday, they're really going to milk this...
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Post by trakworxmastering on Sept 29, 2024 9:40:46 GMT -6
Judging by the number of posts here, if their goal is to get attention then it looks like their marketing strategy is working decently...
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Post by suicity on Sept 29, 2024 10:10:34 GMT -6
Judging by the number of posts here, if their goal is to get attention then it looks like their marketing strategy is working decently... Had they kept quiet, and just released the info when ready, they would’ve avoided creating distrust in the community. Contrary to popular belief, there is such a thing as bad publicity, especially when it can damage your credibility. |
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Post by trakworxmastering on Sept 29, 2024 10:35:08 GMT -6
Meh. Trust and credibility come from years of delivering quality products and support. Marketing is just wind.
FWIW, rarely does any company wait til a product is released before promoting it. I'm having a hard time finding the harm done here. To anyone.
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Post by notneeson on Sept 29, 2024 12:18:20 GMT -6
Man, the internet is a tough room.
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Post by bentley on Sept 29, 2024 12:47:56 GMT -6
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Post by trakworxmastering on Sept 29, 2024 14:42:03 GMT -6
Man, the internet is a tough room.  Sure is. I bet if there was no advance promotion then when it dropped someone would complain they wish they had a heads up about this. |
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Post by andersmv on Sept 29, 2024 15:07:50 GMT -6
You do you, but not everyone is into the whole "edging" thing...  |
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ericn
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Post by ericn on Sept 29, 2024 16:11:42 GMT -6
Early cryptic / no info introductions do a favor for absolutely no one. The manufacturer’s PR guy will tell you “ we are creating buzz, your getting calls isn’t that what you want?” I want to sell stuff buzz don’t pay the bills! If there is no info everyone is calling everyone hoping someone has some information, unfortunately what happens is someone talking out their ass becomes gospel and in the end lots of disappointment. Worse someone will take an order based on a “projected cost, so everyone starts taking orders based on that price that may or not be real.
I once got to give a CEO of a very large earful after he handed us all a very y informative announcement. He was pissed because I was selling gear not his vapor wear. “ I can’t sell what doesn’t exist, I can’t qualify without real info! If I play wait and see with fing everything because if I do my shipping guys don’t get paid.”
I have your old product on the shelf ? You going to give us credit because I need to move it.
Only thing as a manufacturer you can do that is just as dumb is center everything about your introduction at NAMM AES etc. The world isn’t all at the show! People want the info about what’s on the web that’s announced at the show! THINK FOR A SECOND IF IM AT THE SHOW IM NOT RETURNING PHONE CALLS!!!
Now think How stupid you as a manufacturer look when I tell the customer I know & no dealer knows anything they don’t know because you the manufacturer didn’t tell even one of the top 5 dealers a damn thing! Understand your clients are not as stupid as you the manufacturer, they exist in the real world of business especially at the top end, they know BS and they don’t like it!
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Post by Bat Lanyard on Sept 30, 2024 20:00:13 GMT -6
I'll pile it on for either side but if I recall correctly, it will be out late first week of October.
Considering the quality of the Mothership as it is now and that the current cards are compatible, wouldn't stop me from buying a card I need. YMMV. I'm a Burl fanboy though so disregard if annoyed by marketing.
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Post by Bat Lanyard on Oct 3, 2024 18:09:26 GMT -6
My rep gave me a price of $2899 today.
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Post by Johnkenn on Oct 3, 2024 19:27:10 GMT -6
My rep gave me a price of $2899 today. I assume that’s no modules. |
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ericn
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Post by ericn on Oct 3, 2024 21:13:43 GMT -6
My rep gave me a price of $2899 today. Don’t make me go there😁 |
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Post by Bat Lanyard on Oct 4, 2024 6:53:48 GMT -6
My rep gave me a price of $2899 today. I assume that’s no modules. Yes, just the chassis and motherboard. |
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Post by basspro on Oct 4, 2024 10:49:37 GMT -6
If they offer a Thunderbolt Motherboard option, I'll be fighting the urge to buy
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Post by wmlang on Oct 5, 2024 6:23:20 GMT -6
If they offer a Thunderbolt Motherboard option, I'll be fighting the urge to buy Me too - Honestly I'm feeling very hopeful that it is a mothership update and that the connectivity options are expanded. Right now I'm running MADI through a RME madiface usb and while it works just fine I'd find the prospect of lower latency pretty compelling. I sometimes look at the DAD AX64 and get a little lecherous... |
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Post by copperx on Oct 6, 2024 3:20:46 GMT -6
Judging by the number of posts here, if their goal is to get attention then it looks like their marketing strategy is working decently... Had they kept quiet, and just released the info when ready, they would’ve avoided creating distrust in the community. Contrary to popular belief, there is such a thing as bad publicity, especially when it can damage your credibility. Back when they were tools for pros, I would agree. Now they're toys for grownups, and they market them as such. |
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Post by andersmv on Oct 6, 2024 6:56:09 GMT -6
Had they kept quiet, and just released the info when ready, they would’ve avoided creating distrust in the community. Contrary to popular belief, there is such a thing as bad publicity, especially when it can damage your credibility. Back when they were tools for pros, I would agree. Now they're toys for grownups, and they market them as such. That’s an interesting observation. |
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Sure is. I bet if there was no advance promotion then when it dropped someone would complain they wish they had a heads up about this.
